5 marketing certifications that matter to recruiters

PR pros looking for career advancement can look to these programs to elevate their skillset and add desirable accolades to their CVs.

You’re looking to kick-start your career in marketing—as are thousands of others—so you must find a way to stand out.

Set yourself apart by earning marketing certificates to show real-world, concrete experience and skill. When a résumé lists certain marketing certifications, recruiters are more likely to believe the applicant has the tenacity to keep learning and to better themselves.

Here are five marketing certifications that will grab a recruiter’s attention:

1. Facebook Blueprint

While Google invests in smart home technology and self-driving cars, Facebook is devoting developer energy into its advertising space. Plus, the platform is continually etching out fractional improvements in their machine learning algorithms.

With this devotion comes problems. Facebook takes risks and often gets it wrong. The platform can be buggy, and the sheer amount of data it collects causes it to be front and center with security concerns. However, Facebook has stepped up to the challenge of the new General Data Protection Regulation and continues to be a vital tool for marketers.

The Facebook Blueprint Certification isn’t the most exciting learning experience you’ll ever complete, but because it’s connected to such a ubiquitous platform, it’s essential.

2. Google AdWords

Using Google for ad purposes makes the most sense, especially because the platform owns over 70 percent of the search market share.

Additionally, the Google display campaigns reach 80 percent of internet users worldwide. Understanding Google is a key competitive edge in today’s marketplace, and the company is likely to grow (and grow in the advertising space, too).

The AdWords Certification itself is well-developed. The course is full of new content, is well-written, and quick to complete.

3. Google Analytics

Google Analytics is arguably the most valuable tool you can learn as a marketer. It connects the art and science of customer behavior in a way that pinpoints next action steps.

Additionally, almost every client you’ll meet has Google Analytics installed and expects to benefit from it. Learning analytics is tough and technical, and that’s why it’s so valuable.

The Google Analytics Certification will help you go from basic optimization of ad accounts to CMO-level understanding of business strategy.

4. HubSpot Inbound

The super-intelligent customer relationship management tool, HubSpot, has a free inbound marketing certification course that’s great if you’re looking to achieve tangible results in organic marketing.

Organic marketing is a more subjective, less analytical discipline, so most people think they can teach themselves. However, HubSpot Inbound provides tips and insights to help use unpaid channels to generate valuable traffic and conversions.

It guides you through the nuances of social media strategy, email marketing, building a landing page and blogging.

5. Excel for marketers

Excel is a vital skill for marketers.

Almost every material you create or encounter as a marketer—your analysis, strategy, marketing plans–will filter through the prism of a database tool like Excel or Google Sheets.

Not learning how to effectively use the program will put you at a distinct disadvantage.

Instead of learning a particular platform, like Facebook, you can get many forms of Excel training that add organization and logic to your marketing. Ladder delivers a course on Excel for marketers, but there are others such as Udemy or Lynda.

Whatever certification you choose, it’s important to get a grip on Excel so you can start making smart, data-driven decisions.

Michael Taylor is co-founder and COO at Ladder.io, a growth technology and services company. A version of this article first appeared on the Spin Sucks blog.

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