5 mistakes that can sink your PR proposal

You want to attract a potential client, not turn them off to your expertise and offerings. Avoid these missteps, because they can stand in the way of you securing a coveted project.

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It can often be a time-consuming venture, which might or might not yield a return on investment.

You want your prospect to feel confident you know about them and their industry. You also want them to understand more about how you think and be able to see it a way that is applicable to them. However, you don’t want to give it all away for free.

Successful PR proposal development is an art and a science. Even if you get that fine balance of it just right, you might sabotage your work by making one of these avoidable mistakes.

1. Being passive

There are many reasons to not use passive voice in your PR proposals.

It’s wordy, less clear and ambiguous, but moreover, it doesn’t show confidence. Passive voice is called such because the subject lets something be done to it versus doing it actively. It takes the subject out of the driver’s seat.

Is that the type of impression you want your PR proposal to project?

Many PR pros use passive voice in proposals, and I think it’s because we often aren’t confident when we write proposals. We are unsure, nervous and maybe even desperate. We don’t feel we are in the driver’s seat.

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