5 nuggets of marketing wisdom from ‘Frozen’

The pop culture phenomenon offers quite a bit of knowledge about sisterhood, surprises and, yes, letting go.

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When it’s snowing outside, do you find yourself asking — to no one in particular, “Do you want to build a snowman?”

Are you over the age of 20 and Santa brought you a plush Olaf for Christmas?

Do you ever fantasize about Kristoff taking you out on a sleigh ride?

If you answered yes to any of these questions, you might be suffering from “Frozen” fever, even more than a year after the movie’s release. Fear not: so are the millions of other people who saw it, too. “Frozen” isn’t just for kids. Here are a few lessons from the movie that can help you improve your marketing efforts.

Finding the right agency for you

When Princess Anna meets Prince Hans, she declares her love for him immediately. Later, she finds out that he’s not as good as he seems. He’s only interested in becoming King of Arendelle. Let’s say you’re going to get some agency help this year for a few of your projects. Before you break into a song and dance number, make sure you know what you’re getting yourself into by interviewing multiple agencies, requesting referrals and seeing if you can try out a month-long trial period.

Your sisterhood can save you

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