5 occasions PR pros need a drink

There are some moments in public relations that call for liquid courage, calming, or motivation. See if you can relate. 

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A PR pro can’t live on wine and popcorn, though. Not even those of us trying to emulate the gladiator lifestyle.

Instead, here are five relatable moments when the most seasoned among us needs a drink, along with the appropriate (and at times, non-alcoholic) wine substitute:

1. When it’s “go time.”

A day packed with an overflowing inbox, client requests, and looming deadlines is enough to make any pro’s head spin. But your coworkers, clients, and boss expect you to have things handled.

Even Olivia Pope saves the wine for evening hours, and opts for caffeine for those gladiator-esque moments.

The drink: Starbuck’s venti coffee has one of the highest concentrations of caffeine out there. In fact, one cup has more caffeine than the FDA-recommended daily dose. Pick one up while you’re answering those emails on your smartphone.

2. When you desperately need some inspiration.

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