Media Relations 5 PR lessons from ‘It’s a Wonderful Life’ PR pros can learn a lot from the words of George Bailey, Clarence, Sam Wainwright, and the other inhabitants of and visitors to Bedford Falls. Hee-haw! By Ross WallensteinDec. 25, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.