5 PR lessons from March Madness

It’s where the small guys face the giants to see how good they really are. And it’s a place where stars emerge. In preparing for the upcoming tournament, consider the following five lessons that PR pros can learn from the “Big Dance”:

1. Preparation is key. Just like coaches prepare scouting reports of their opponents, PR pros need to do their homework and gather intelligence to develop an overall strategy for success, whether that’s researching a reporter, a social media platform, a potential client, and so on.

2. Each player has to be on the same page. It’s hard to execute a coach’s strategy successfully if players aren’t all on the same page about defensive matchups, or which offensive sets they’re running. Likewise, everyone on the PR team, including clients, should understand the goals and objectives of the project and know their assignments so that messages are consistent and efforts are not duplicated.