My approach is not necessarily to build just “traffic”—people who will probably never visit again—but to build an engaged audience that will directly provide business benefits of some kind. That will come only through relationships, the passage of time, consistent content creations, and tireless engagement.
The ideas I am presenting here focus on building “strong link” relationships, not “weak link” traffic.
1. Consider the content focus.
This sounds like tired advice, but it is absolutely true. Your No. 1 priority must be on creating content that adds value so people want to read what you have to say and come back again.
If you focus on creating content that is RITE—Relevant, Interesting, Timely, and Entertaining—over time, you will be creating content that is compelling, conversational, and shared.
2. Build a Twitter audience.
This is the fastest way to build a relevant tribe. It’s relatively hard to “pull” people to your blog, but it is fairly easy to build a connected Twitter audience in as little as 20 minutes day. Salt in links to posts among your daily tweets.