According to a study by Nielsen and TapInfluence, influencer marketing drives 11 times more ROI as other forms of digital media. How is that possible? Well, unlike Google AdWords or banner ads, influencer content stays online long after a post has faded.
For example, in February 2017, beauty influencer Estee LaLonde posted a photo promoting the new Burt’s Bees lipsticks. When the video first went up, it received about 5,000 Likes. Today, that content still sits on LaLonde’s Instagram page, where to date it’s received more than 11,000 likes.
Since working with influencers is such an effective form of Instagram marketing—and digital marketing in general—here’s what you need to know before putting together your first campaign, especially the questions to ask yourself (and the influencer) when searching for the right influencer to work with:
1. How often are new posts published?