Through compelling storytelling, brand managers can increase their organizations’ exposure, build relationships that lead to brand loyalty and gain the attention of journalists—without sending a pitch.
Here are five quotes that show just how important storytelling can be to your organization:
1. “Marketing is no longer about the stuff that you make, but about the stories you tell.”—Seth Godin
Gone are the days when you could hawk your wares to consumers, hoping that the sheer brilliance (or stupidity) of what you made would entice people to pay attention to your brand.
As Godin—an entrepreneur, author and marketer—says, marketing (along with PR) has moved beyond products and services and is now about interacting with your audience through stories.
Though many PR and marketing pros are still figuring out how to create effective content and venture into brand journalism, those who have already taken the leap are far better off than those wondering whether the strategies are worth it.
2. “Storytelling is about two things; it’s about character and plot.”—George Lucas