But the launch of the new video feature in Instagram is already challenging Vine’s status as the frontrunner in video marketing.
Videos—not just six-second or 15-second ones, but larger productions—can tell stories in ways words can’t. Marketers are slowly adopting videos into the marketing mix, and it isn’t any different for PR professionals.
1. Video helps your pitch stand out from the clutter.
Always remember that you are not the only person who sends PR pitches to the media. Thousands of pitches flood reporters’ inboxes daily, and half of them look the same. Unless your story is remarkable, it will get lost in the sea of other pitches.
Be different. Include a video and stand out from the clutter. Besides, who doesn’t love a good video?
2. Videos can explain information more quickly than copy.
Time is of the essence. The media does not have time for every PR pitch, so make it count. Send pitches that are worth writers’ time. Bloggers and writers are always in a time crunch to deliver content. Videos are memorable, enjoyable and easier than reading.