5 reasons for PR pros to question marketing on Facebook

Do you have reservations about budgeting serious money on Facebook ads? Your instincts are well-founded, says this expert. Think this decision through very thoroughly.

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Well, maybe not.

Despite the fact that the promotional costs on Facebook are relatively low, despite the fact that your typical target persona is very likely to have an account there, it might not the best choice.

Here are 5 reasons why:

1. Facebook controls everything, but offers very little flexibility.


If you’re looking for promotional flexibility, Facebook isn’t for you. Facebook offers just a few business options; mostly, all they let you do is fill out boxes and forms.

From the size of your cover photo to the number of characters in your description, you must obey their orders. It takes real effort to figure out how to generate leads, for example.

If what they offer isn’t enough to deliver your message, stay away from Facebook.

2. Facebook is not a professional business network.


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