To help PR pros tasked with cold-calling reporters and editors with pitches, here’s a basic list to help understand why journalists are not calling you back.
First, let’s just assume that reporters do not actually pick up the phone when you call, because they rarely do. Blame it on not enough time, deadline, or that they are out in the field getting stories.
Why would a reporter not call you back?
1. Your pitch is not engaging. Yes, this is the primary reason reporters ignore your pitch. Newsworthiness rules, and “so what?” pitches will be deleted immediately.