5 reasons your video content stinks

From botching basics to miscalculating mirth, there are plenty of ways you can screw up your video—and with all the competition for eyeballs, you can’t afford any of them.

Ragan Insider Premium Content
Ragan Insider Content

Now for the bad news: Unless your content features pranks, BuzzFeed-esque top 10 lists, funny commercials, movie trailers, Beyoncé, or silly animals, you’re probably not making the YouTube “Most Popular” page. Not that you’d want to if you’re looking to make some scratch—YouTube’s revenue sharing policy is notoriously stingy to creators.

I believe the better mark of digital video success is finding your niche and creating an engaged audience. If you do this, the views (and money from those views) will come, but not until you find your voice and hone your approach.

To do that, you start with a fine-tooth comb over your current content, and likely find yourself facing a hard truth:

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.