Now for the bad news: Unless your content features pranks, BuzzFeed-esque top 10 lists, funny commercials, movie trailers, Beyoncé, or silly animals, you’re probably not making the YouTube “Most Popular” page. Not that you’d want to if you’re looking to make some scratch—YouTube’s revenue sharing policy is notoriously stingy to creators.
I believe the better mark of digital video success is finding your niche and creating an engaged audience. If you do this, the views (and money from those views) will come, but not until you find your voice and hone your approach.
To do that, you start with a fine-tooth comb over your current content, and likely find yourself facing a hard truth: