Unlike the traditional resume, a marketing resume must contain more specific aspects, such as past industry accomplishments backed by statistics, knowledge of different marketing strategies and overall experience that matches an organization’s requirements.
Those who interview you might possibly have a similar background, mindset and expectations as you do. In this scenario, you’re the product. You must sell yourself well.
Many marketers fail to realize that they should treat their résumés as they treat their marketing campaigns. A strategic marketing strategy isn’t much different from good résumé-writing advice and how you should apply for a marketing position.
Don’t be the type of marketer that can’t sell him or herself. Instead, employ the following tips and tricks to look professional in the eyes of the future job recruiters:
1. Personalize your résumé accordingly.
Do your research and figure out what’s important to the organization for which you’re applying. When you spot characteristics that it emphasizes and other relevant information gives you clues, note them and then review your résumé .