When it comes to reaching customers, public relations can either be a company’s best friend or its worst enemy. Building the foundation for a strong customer/business relationship comes from mutual trust and respect. The customer is the company’s lifeblood, and as such, they expect a brand’s ambassador to abide by certain rules.
Below are five rules to follow when establishing good customer relations:
1. Be consistent with the release of information
Consistency in delivery is something many customers seek from a company.
If your public relations team can be consistent with the release of company information, it will assist in captivating the minds of the public more effectively, and gain new interest in whatever product or service your company is selling. Whenever possible, try to release information on a timely basis.
2. Sell differences in the product or service