5 skills great PR pros possess

Though everyone’s idea of a successful communicator may differ, these characteristics are paramount for public relations practitioners. 

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When you ask people what the top things a PR professional should know or learn are, you hear a variety of answers.

They are things such as knowing math, being good at technology, staying on top of the latest trends understanding both business processes and operations and more. But what are the most important characteristics great PR professionals should possess?

Whether new to PR or an industry veteran, there are five traits I believe to be essential in 2015 and the years to come:

1. Paying attention to details

In a world with so much happening at the same time, people’s attention spans are less than three seconds. With so much content to read, tools to understand and clients that are highly demanding, PR professionals must be able to pay attention to details.

Focus on your task at hand and forget about Twitter, Facebook, phone, emails or colleagues.

This so-called multitasking is just making you waste valuable time. Pay attention to the task at hand and forget distractions.

2. Listening to understand, not to reply

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