Believe it or not, the following mistakes can send prospects (and even current customers) out the door:
1. No bios. Social media is about making connections, right? How am I supposed to know who you are and how you relate to me if there’s no description of what you do or where you work? I’m huge on networking through social media, and being online is just pointless if you don’t make yourself available to those willing to meet you.
2. Sloppy profile pictures. No picture, a blurry one, or an unprofessional shot are unacceptable image. For social media to work, there has to be a human element to it. Photos are an essential part of this. I will not follow you if your profile picture is an egg, a possession, or a movie star that “sorta kinda” looks like you.