5 social media lessons from Air Canada’s recent PR blunder

Air Canada is known for its obliviousness to customer experience and a level of service that compares to dinner in a Cuban, state-run restaurant. Recently, the airline topped itself. According to The Globe and Mail : “A 10-year-old boy, who is fighting a terminal illness, travelled to New York City Wednesday to live out one of his final wishes, but his motorized wheelchair was damaged during transit.” This sparked a firestorm on Twitter. And get this: “While Air Canada was … in th…

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.