5 social media mistakes to avoid

Want to use social media tools to drive business? (Of course you do.) There are key mistakes you must avoid, writes Canadian doctoral candidate Sherry Madia. She lists five, including “not having a social media policy” and “producing, weak, unfocused or unhelpful content.” Read on and you, too, may be able to harness these tools for more than just collecting badges on Foursquare. — Jackson Wightman