If you ask any top journalist, you’ll probably find that Twitter is an important part of their news-breaking arsenal.
Studies show that news is shared on Twitter before other social media channels—including Facebook—and often before many TV and radio news networks. Without the right Twitter tools, it’s easy to get lost in the noise and miss opportunities amid the platform’s vast pool of activity.
Here are some popular tools that many journalists swear by, along with how you can use them to gather news, break stories and benefit your clients.
Want to check in with your online community without becoming overwhelmed by tons of stories on your feed?
Similar to journalists, PR pros want to follow developing stories online—often about a specific industry, event or location. Lists can help you efficiently flip between your clients’ personalized feeds and your own.
For many reporters, Twitter lists are a solid source of information. They can be created as “public lists,” too, and help draw attention to your brand.
A Twitter search is one of the best ways to find noteworthy tweets.