This article originally ran in 2019 and is part of our annual countdown of the most-viewed stories from PR Daily.
The one trend you can always count on resurfacing year after year is that businesses must—to some degree—adjust their social media approach to gain broader awareness and increase engagement with customers.
Mark Zuckerberg once said, “Figuring out what the next big trend is tells us what we should focus on.” While that might be true for Facebook, realize it isn’t always so for every business.
The thing about trends is that following them doesn’t guarantee success. Pay attention to social media trends, but before you jump on the bandwagon, carefully evaluate if incorporating them in your marketing strategy will be consistent with your brand and practical for your business.
Here are five trends to watch for the coming year:
1. The growing importance of personal branding to business branding.
Especially for small businesses, putting a real, human face to a business name helps build loyalty. A brand that’s more relatable and has the human element naturally garners more trust—and trust is essential for building relationships.