United’s series of stumbles comes to mind immediately. (A quick search of the hashtag #PRnightmare produces United’s profile as the first listing.) After the initial disaster, the focus quickly becomes, “How is the company handling post-crisis communication?” For United, in one word: poorly.
Of course, during everyday business, the last thing you’re thinking about is drafting an extensive plan for a hypothetical disaster as your company grows.
You know what you really don’t want to do? Manage a crisis without a plan.
Fifty-nine percent of business decision-makers have experienced a crisis in their current or previous company, and 79 percent believe they could suffer one in the next 12 months,according to ODM Group.