5 steps to craft a crisis communications plan
Being prepared for an online firestorm or PR disaster can mean the difference between a destroyed reputation or your organization’s ability to bounce back. Follow this advice.

United’s series of stumbles comes to mind immediately. (A quick search of the hashtag #PRnightmare produces United’s profile as the first listing.) After the initial disaster, the focus quickly becomes, “How is the company handling post-crisis communication?” For United, in one word: poorly.
Of course, during everyday business, the last thing you’re thinking about is drafting an extensive plan for a hypothetical disaster as your company grows.
You know what you really don’t want to do? Manage a crisis without a plan.
Fifty-nine percent of business decision-makers have experienced a crisis in their current or previous company, and 79 percent believe they could suffer one in the next 12 months,according to ODM Group.
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