Though many veteran communicators can tell you they love what they do, it’s still hard work. The PR industry that’s behind the scenes of successful product launches, executive interviews, millions of pages of content and even social media snafus runs mostly unseen to the common consumer—and it’s much different from what movies and TV shows portray.
Here are five struggles that both new and veteran PR pros face—along with a few tips on how newbies can stay the course:
1. Working late
You’ve finally arrived home from a client’s launch event and check your phone. It’s 2 a.m. and you still have to respond to tweets before getting in a few hours of sleep. Tomorrow at 7 a.m. is that brainstorming session, remember?
PR pros often work outside the 9-to-5 grind. It’s common to stay late at the office or take work home with you, especially if you have a looming client deadline or are wrapping up an important proposal.