5 takeaways from pitches that missed the mark by a mile

These emails did the PR pros who sent them no favors. Consider the following examples of irrelevant media relations queries—along with what you can do to avoid the same reaction.

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There are many media relations behaviors that serve to annoy journalists.

Ignoring follow-up etiquette, being selfish in your media relations efforts, not responding in a timely manner and omitting information are several ways you can drive reporters and editors crazy.

However, one of the most common (and annoying) PR practices is sending irrelevant pitches. Doing so inevitably will send your email to the trash and garner this response from the recipient:


Here are several incredibly off-the-mark pitches I’ve personally received, along with my reaction for each—and ways you can avoid irritating news media professionals in the future.

The pitch:

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