5 themes that will define PR in 2022

Coming off one of the most disruptive years in history, PR pros are returning after a holiday break to workplaces that have been forever changed. From the on-again-off-again nature of the COVID-19 recovery to the unrelenting advancements in technology, many new themes will emerge in the worlds of B2B and B2C marketing, alike.

Here are five to consider as we turn the page on 2021 and say “hello” to 2022:

1. Digital nomads. With the spread of vaccines, the loosening of restrictions and a general eagerness to get back to something resembling “normal,” 2022 will likely be the closest we get to the vaunted “before times,” when most of the world was blissfully unaware of what living through a pandemic was like.

Still, while some aspects of life will largely return to normal, COVID-19 has left an indelible mark on everyday business, including where and how we work. Top companies such as Microsoft, Google, PwC, Facebook and many others have all embraced a permanent remote work policy, opening the door for employees to live anywhere in the world without disrupting their daily routine. The “digital nomad,” once little more than a thought experiment for bleeding edge firms, now seems poised to become the new normal.