5 tips for being a better PR professional

“I’ve been reading quite a bit lately about people preparing for their APR exam, as if that’s going to magically transform them to become better PR professionals,” Leo Bottary wrote on Client Service Insights blog. “Newsflash: It won’t. It’s the equivalent of Scarecrow receiving his diploma at the end of the Wizard of Oz.” Bottary gives five tips for being a better PR professional.