5 tips for formulating an Instagram PR strategy

Almost all of Interbrand’s top 100 brands use the photo and video-sharing platform. Here’s what you can learn from them.

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This article was originally published on PR Daily in November 2014. There are 200 million Instagram users in the world. That’s roughly the population of Brazil. Those users have posted more than 20 billion photos on the mobile platform.

Despite Instagram’s explosive popularity, brands and businesses are still working out their own Instagram strategies. A well considered content program can make integrating Instagram into your social arsenal as easy as adding a Valencia filter. Blogs, Twitter and Facebook posts all perform better when accompanied by images. Get started on Instagram by assessing your content calendar through a visual lens. Ask yourself: How can I add an image to this post that will help sell my point of view?

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