5 tips for handling media relations during a crisis

It feels scary, but the media can be an ally.

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What to do in a media relations crisis

The worst has happened: a major crisis is underway affecting your organization. This could be anything from an embarrassing social media gaffe to a physical emergency and everything in between. But now reporters are blowing up your phone, your email is even more unmanageable than usual and you’re trying to handle it all while getting smart, timely messages out to the public.

Take a deep breath. It’s going to be OK.

Nick Lanyi, a consultant with RCG and former journalist, lays out five steps to help work with the media instead of against them during your most chaotic moments.

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