5 tips for pitching for radio

Are you looking to reach the thousands of Americans who tune in to AM and FM airwaves? These experts offer advice on developing a unique media pitch.

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Plenty has been written about the power and popularity of podcasts. The number of people tuning in continues to climb with 48 million Americans listening on a weekly basis.

However, those figures pale in comparison to the reach of your average AM/FM radio program. With 93 percent of the U.S. tuning in, radio is still one of the leading broadcast platforms for reach, topping both television and smartphone usage.

With an infinite number of programs dedicated to topics both large and small, radio can provide a great way for PR pros to gain access to different audiences.

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