5 tips for pitching local TV news

In this three-and-a-half minute video, UCLA media relations exec, Seth Odell, offers five tips for pitching the assignment editors at local TV stations. Odell is a former TV assignment editor in Albany, NY. In his third tip, Odell tells PR pros to send their press releases after they call the station. How interesting … (And don’t miss his bonus tip at the end.)

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