5 tips for PR job seekers in a tough market

Have you ever wanted to work for a PR agency, but didn’t know quite what they were looking for or how to tailor your résumé to suit? Or do you see opportunities in today’s rapidly evolving market but don’t seem to be getting the requisite attention from agencies or recruiters?

I was thinking about this a lot recently. I have changed careers on three different continents (North America, Europe, and Africa), taken an extended career break, looked for work during more than one recession, and spent hours adapting my résumé for countless opportunities. I know it can be challenging and frustrating even in the best of times.

So, when our boutique agency recently completed the process of hiring a new associate, I was reminded of everything I learned along the way. Here are five tips for PR career seekers during a challenging job market:

1. Are your skills a fit for the role?

Agencies take the hiring process very seriously and put a lot of work into developing a detailed job description that accurately reflects the position so candidates know exactly what the job will entail  before taking the step to apply. While you will want to stretch yourself to find bigger roles, you need to ensure at least some of your existing skills are the right fit.