5 tips for producing great video

In five years, 80 percent of the world’s Internet consumption will be video, according to Cisco. Grand opportunities await us.

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This article first appeared on PR Daily in June, 2015. A report from Cisco offers a glimpse into the future of content marketing and video.

The research says it would take one person more than 5 million years to watch the amount of video that will cross global IP networks each month in 2019. That statistic alone should make you start thinking about how to make your brand’s video content stand out.

Consider these techniques: 1. Start with strategy. As with any communications initiative, always begin with a plan. Before hitting the record button on your camera, be clear about your company’s goals, target audience and message.

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