5 tips for scoring more exposure from bloggers and tweeters

Duct Tape Marketing blogger John Jantsch has some advice for PR pros. “In this piece, I’ll give you my perspective as a blogger and marketer on what I think the right way is,” he blogged. “I’ll also use this as a plea to all PR folks out there that haven’t figured out that blindly emailing bulk press releases to members of the media has never been an effective strategy. And blindly emailing 2000 word bulk press releases to members of the media is a really, really stup…