5 tips for successful e-mail marketing

“Over the last few years, e-mail has presented some challenges for marketers, such as competing for attention in flooded inboxes and having legitimate e-mails caught in spam filters,” Angela Hribar, chief sales and marketing officer of GlobalSpec, Inc., wrote for MediaPost . “But the fact remains: in business-to-business, e-mail still works.” She offered five tips for successful e-mail marketing.