This article originally appeared on PR Daily in May of 2018.
Too often, entrepreneurs leave money on the table (and customers in the dark) by failing to drive traffic to their business.
Small-business owners should formulate a creative content plan that focuses on dominating local search engine optimization searches. Otherwise, content plans might be too general or not tailored toward a local target audience.
Some entrepreneurs just build a website and hope people stumble upon it. If you want to get an edge, however, your content should be optimized for your unique local markets, and your site must be crafted with mobile browsers in mind.
Here are five SEO tips to keep in mind:
1. Set up your Google My Business page.
When people are looking for a local business, Google is typically the first place they look.
To makes sure your business shows up at the top of the Google search, claim your Google Business Page. To do this, click here, then follow the prompts. If your business does not appear, click on “Add Your Business.” The next step requires a two- to three-week wait for a postcard to arrive via snail mail.