5 tips to launch an augmented reality campaign
You don’t have to be a bigshot with a fat budget to create a visceral, memorable marketing experience. Try these affordable resources to get started.
If you’d like to create an augmented reality or virtual reality campaign, you’ll need technical skills and money.
However, it doesn’t have to be a budget-busting endeavor. It’s increasingly easy and inexpensive to create AR experiences.
Here are five ideas for crafting an affordable AR campaign for your company:
1. Create a Snapchat Geofilter.
Do you have a conference for which you’d like more attendee engagement, or perhaps a fundraising campaign happening in your city? How about a 5K event?
If so, Geofilters are an excellent, shareable tool. A Geofilter is a custom-made filter that renders imagery based on a smartphone user’s location.
Snapchat Geofilters are fairly inexpensive. With a going rate of about $5 per 20,000 square feet, that should cover your next event.
If you’d like to create a Geofilter for Snapchat, start here. If you need help, talk to Geofilter Studio.
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