You go to hair, make up and wardrobe, and then you sit in a trailer and wait until someone ushers you on set. You work for a few minutes to deliver your lines, and hit the mark.
This is a common perception, that is, until you or someone on your executive team has to be on camera for a corporate video shoot.
The reality is on-camera work is challenging. You’re put under a microscope, and expected to perform, be natural and articulate, and speak with passion while staying on message.
Oh, and remember to blink, smile and not talk with your hands.
Being on camera is distinctly unnatural-the lights, the crew, the pressure. So, how can you rise to the challenge when it doesn’t come easily to you?
Over many years working with non-professional talent, my team and I have developed tips and tricks to make the most of our on-camera personalities, ensuring they portray themselves in the best possible light. I like to say we get paid to make people look good.
You may be on camera for a live television interview, be one of many people being interviewed for a larger piece, or have to deliver a pre-scripted message using a teleprompter. Whatever it is, these tips will ensure you make the best of the occasion.
1. Remember that it’s not what you say, but how you say it.