Here are five of the top traits I’ve noticed that good press release writers share:
They have a knack for identifying the news angle. The first thing you have to do with your press release is grab your readers’ attention. The best press release writers are able to take all of the relevant information and pick out a compelling, newsworthy angle that makes reporters take notice.
They don’t waste words. Reporters (and other people who may be reading your press release) are busy and don’t have time to read a long, drawn-out press release. Great press release writers get to the point, cut the fluff, and deliver the story in as few words as possible while ensuring the major points are covered.