5 top traits of good press release writers

Odds are high you’ll hear from reporters regularly if you possess these skills.

Ragan Insider Premium Content
Ragan Insider Content

Here are five of the top traits I’ve noticed that good press release writers share:

They have a knack for identifying the news angle. The first thing you have to do with your press release is grab your readers’ attention. The best press release writers are able to take all of the relevant information and pick out a compelling, newsworthy angle that makes reporters take notice.

They don’t waste words. Reporters (and other people who may be reading your press release) are busy and don’t have time to read a long, drawn-out press release. Great press release writers get to the point, cut the fluff, and deliver the story in as few words as possible while ensuring the major points are covered.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.