Our job as PR professionals is to push back against clients who want to ramp up the PR machine this week as they try to boost news hits before the end of the year. But pitches without strong news hooks will probably not see the light of day.
Remind your clients that shorthanded newsrooms are even more stretched during the holidays, as editors scramble to fill programs and news pages around all those holiday ads, so here are a few topics that can legitimately be sold this week:
Black Friday. You can pitch stories for clients who are part of the shopping frenzy, but clients should be ready to offer an honest take on the day’s business. Reporters and their audiences hate businesses that paint an overly optimistic picture that is not borne out by facts.
Cyber Monday. Online retailers, and those who keep them running smoothly, are quickly taking center stage as shoppers avoid crowded stores and misleading door-busters.