5 tricks for boosting influencer marketing efforts

As PR pros and their clients race to partner with internet celebrities, discerning communicators will look for an edge. Here’s how your next campaign can add more value.

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Influencer marketing is in a constant state of evolution.

Market researchers are tracking trends and insights in the influencer marketing industry to uncover the tactics that are not only driving the most engagement across influencer and company collaborations, but also generating the most conversions.

Here are five key insights into how to ensure your next influencer partnership is a successful one:

1. Work with new and different influencers.

While many organizations still have a certain amount of hesitation when it comes to working with smaller, up-and-coming influencers, we have found that brands are increasingly placing their trust in influencers other than the top one percen—and finding success with quality content and substantially moreengagement.

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