This article first appeared on PR Daily in September, 2015. This article will be the last I write as co-editor of PR Daily. It’s a bittersweet occasion.
On the one hand, I’m leaving behind a group of co-workers, including fellow Co-editor Beki Winchel, Vice President of Editorial Roula Amire, Executive Editor Rob Reinalda and Ragan.com Associate Editor Kristin Piombino, just to name a few, who have been nothing but forthright, accommodating and friendly. I’ll miss working with them every day, though I do plan to stay in touch. (And who knows? My name may even appear on this site again in a freelance capacity.)
Then again, I’ll never again have to receive misdirected pitches from PR reps who apparently don’t read the website, don’t care that we don’t run the type of story they’re pitching, or live their lives at the whims of executives who don’t read the site nor care what we run. That is a relief.
As a guide for people looking to pitch PR Daily in the future, and perhaps to help prevent Beki and my successor from having to deal with such a glut of errant pitches, here are some broad categories of pitches that have irked me most over the past several years: