5 ways brand managers can embrace Valentine’s Day

Some marketers think creating love-themed campaigns are too cheesy, but one communicator argues that the holiday offers many opportunities to build relationships with consumers.

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Integrating relevant holiday themes into your marketing efforts offers brand managers a unique opportunity to creatively reach their audiences. Marketers must find new ways to grab their audience’s attention, because standard day-to-day marketing is no longer enough.

Valentine’s Day has the potential to remind consumers why they love you, and for you to show that love in return.

Here are five ways you can incorporate Valentine’s Day into your marketing efforts:

1. Share love. A little bit of love shared via social channels and marketing emails is a nice touch.

You can use this an excuse to say thank you to your customers. Make sure that your message and tone of voice is consistent across all the platforms and don’t try to appeal to everyone.

Know and understand your audience—and what kind of message they would like to receive. Make it as personal as possible.

RELATED: Innovate or disappear. Sharpen your PR prowess with pros from CNN Digital, The New York Times and more.

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