When you think of how companies use social media, you likely imagine how they promote products and services to their target audience. While this certainly plays a major role in how brands can take advantage of social media, it is far from the only possible application.
Many companies also use social media for a more inward-facing approach: improving their reputation as an employer. A full 75 percent of job seekers research an employer’s “brand” before applying for a job.
Your company is only as good as the people who work for it. Employee turnover can lead to significant losses for a business, and as such, any efforts that can improve retention or help you attract highly-qualified candidates will go a long way in helping you maintain profitability.
Here are a few ways that brand managers can use social media to improve their reputation as an employer: