5 ways data can enhance marketing campaigns

Measurement is paramount to ensuring successful communications campaigns. Here’s what the numbers can do for you.

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A study by Forbes Insights and Turn revealed that more than 70 percent of marketing executives expect to rely more and more on data for decision-making within the next three years.

They’re not the only communications pros under pressure to use more measurement in PR and marketing efforts, and technology companies are responding to data overload with apps to help marketers make sense of the numbers.

Here are five ways data can enhance your brand’s marketing strategies:

1. Boost social media efforts.

With all the social media platforms available today, it’s nearly impossible for a brand to be present everywhere. Even brand managers who embrace social media can find their efforts are met with lackluster response or, worse yet, can find themselves in a crisis from an online misstep caused by spreading oneself too thin.

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