5 ways fitness can build your PR muscle

Being a gym rat is good for your body—and your PR brain.

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Healthy body, healthy mind.

But this is a tough adage to follow, especially in our fast-paced world of PR, which requires us to be on the job, 24/7.

One of the ways that I keep a balance in my life is going to the gym on a regular basis. Whether I’m at the YMCA or a franchise “super” gym, there are a number of skills I’ve polished in the gym that translate into how effectively I practice PR.

Here are the top five:

Discipline: Anyone who belongs to a gym can tell you that it can be difficult to go there after a day packed with meetings, pitches, phone calls, brainstorming, analyzing, public speaking, and copy writing. Many times, I’ve just wanted to go straight home after work and just lie on the couch and close my eyes for the evening. Instead, I discipline myself to visit the gym on a consistent basis and keep my long term fitness goals top of mind so I don’t lose sight of the connection between maintaining the balance I strive for. Translation: Effective PR requires a high level of discipline.

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