5 ways PR and marketing pros can use feedback

Your consumers’ opinions are only an email away. Here’s how to effectively put them into action.

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Related: How to Best Utilize Your Positive Customer Feedback

Today, not only is feedback nothing more than an email away, but customers actively come to you with suggestions and ideas. In fact, they love sharing their insights with you because they understand that the more feedback they give, the better your product becomes.

However, most of this feedback just ends up cooling its heels in hard drives, which is tragic, considering all the good it can do. A motivational tool, a wall of love—the ideas are limited only by your imagination.

Here are five cool things that PR and marketing pros can do with customer feedback, to wow your customers and your own employees:

1. Drive product roadmaps with feedback.

Take it from the experts: Your customers are the stars simply because they use your product day in and day out. No matter how hard you try to empathize and put yourself in their shoes, you’ll never come up with some of the exciting ideas that occur to your “power users.”

So, stop brainstorming and start following customer discussions on forums. Read support tickets, listen to feedback and, most important of all, record all the ideas you hear.

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