A PR professional must not only create successful content and campaigns for clients but also expand his or her personal brand through building influence among fans, followers, clients and other PR professionals.
Doing so requires just as much effort as securing your client’s news in print. Several tools and resources can make it easier to show off your communications expertise.
Here are five ways you can show off—and build—your influence online:
1. Create a virtual business card.
Having your own website set up at a personalized domain is a good idea. However, many PR pros run short on time when they’re spending so much time working on their clients’ or brands’ projects as well as staying active on their own social media profiles.
About.me offers free pages that aggregate your social media feeds and links to websites, portfolios resumes and more. Think of it as your virtual business card, complete with a profile picture (or a picture of your handiwork) and bio.
You can also connect with other profiles on About.me, expanding your network—and future opportunities.
2. Turn to visual social media platforms for portfolios.