5 ways running a PR agency is like having a baby

The author launched his own business and had a daughter with his wife—in the same year. Read his account of a sleepless and wildly rewarding year.

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Needless to say, I haven’t gotten much sleep the last few months, though I can change a diaper in record time and I know who Sophie the Giraffe is (Audrey’s favorite toy).

As I reflect on the craziness of starting a small business and raising a baby, I’m surprised to realize how many similarities they share. Ultimately, I’m responsible for growing my business into a successful venture just as I’m responsible for raising Audrey into an intelligent, responsible, fun loving kid.

With that in mind, here are five reasons why running a PR agency is like raising a baby:

1. I had no idea what I was getting myself into.

Despite the months of preparation put into launching Water & Wall, and getting ready for the baby, there’s no way to know what it’s like until you experience it.

Baby books and business consultants were helpful, but at the end of the day you need to just jump into the deep end and hang on. If you’re passionate and hardworking, and surround yourself with like minded people (the foundation of any strong business/marriage), your chances of being successful should be good.

Remember, every iconic business owner and parenting expert once started in the same place.

2. Every day is different.

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