5 ways the COVID-19 pandemic is changing media relations
With social distancing and remote work on the rise, are best practices for reaching out to reporters changing?
Navigating the ever-changing landscape of media is never easy. Now, COVID-19 has forced media relations professionals into overdrive to not only tell their client’s stories, but do it during a pandemic-focused media cycle while news outlets are furloughing, laying off or outright shutting down.
In the midst of this, the media landscape continues to evolve. Here are some of the biggest trends and changes during this time, and how we’ve been able to adapt our approach to continue success:
1. Fewer long leads. The news is changing so fast, journalists aren’t spending time with long articles anymore. If they don’t publish it when they’re working on it, there’s a good chance the news will be totally different the following day. With hot topics, we touch base with clients at the beginning of the week to understand how flexible their days are and the best way to reach them.
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