5 ways to avoid a social media disaster

Think you can control what people are saying about your brand? Not a chance. And why would you want to? “After all,” writes social-media marketer Clay McDaniel, “the biggest benefit of social media is to allow your customers to express their opinions and talk about your products and services among themselves.” McDaniel believes you can take steps to avoid, or “circumvent,” an online PR crisis. What do you think?